Every employee in your business plays a critical role in closing sales. Empower them with the skills to sell confidently, comfortably, and authentically every day with customised sales training programmes from Outshine.

Led by expert trainer Audrey Bodman, our courses equip teams with relevant sales strategies and techniques they can use to great success in every customer interaction.

Transform Your Team into Top Salespeople

Our in-person and online sales training covers a range of topics, including

  • Nurturing Customer Relationships: Learn how to build and maintain strong relationships with customers by better understanding their needs, preferences, and pain points.
  • Making a Strong First Impression: Discover how to make a lasting first impression that grabs your prospects attention and differentiates you from competitors, setting the stage for a successful sale.
  • Engaging Prospects: Learn how to ask the right questions, offer suitable solutions, and better engage prospects to identify and meet their needs.
  • Anticipating and Addressing Objections: Learn how to anticipate and address customer objections and turn them into opportunities to provide more information and close deals.

Whether your goals are to upsell, cross sell, or outright sell, all our courses are tailored to your team’s specific needs and learning styles, utilising real-life scenarios and case studies to make learning stick well beyond the classroom.

For more information about our courses, please see our Course Outlines.

Sales Training For All Roles And Responsibilities

Our sales training isn’t just for ‘traditional’ salespeople. It’s ideal for anyone who interacts with your target prospects, including:

  • Sales Representatives
  • Account Managers
  • Project Managers
  • Business Development Executives
  • Order Takers
  • Technical Support
  • Customer Service
  • Employment Advisors
  • Credit Controllers
  • Receptionists
  • Telesales Agents
  • And more!

As Henry Ford famously said, “Nothing happens until someone sells something.” With a proven track record spanning nearly 3 decades, Outshine provides high-quality sales training that’s tailored to individual roles and focuses on how everyone in your business can naturally incorporate sales skills into their daily work.

Get started

Get in touch with us today to learn more about our sales training courses and discover how, with our help, you can build a high-performing team that can confidently handle the needs of your customers while driving business growth. Contact us on 07855 213591 or email

What our customers say…

Audrey is a breath of fresh air when it comes to sales training. She delivers what she promises and leaves delegates feeling inspired and enthused. Audrey knows her stuff and for anyone running an employment engagement team I would, without hesitation, recommend considering using Audrey to support and upskill your team.

Dave West, Head of Marketing & Employer Engagement – Somerset and Skills Learning

Our Country Manager introduced us to Audrey having crossed paths with her training events in his previous company. Following the national Covid lockdown restrictions, as a field-based sales team, we were looking to up-skill our teams to confidently manage our customers and accounts remotely and continue to effectively build business relationships by phone. Having set up an initial meeting with Audrey to discuss the challenges we were facing and share our desired training outcomes, Audrey’s positivity, energy, and enthusiasm for creating opportunities by phone was infectious. Having understood our needs, Audrey delivered a bespoke virtual training programme, and the teams were fully engaged from the start. All sessions were highly interactive, helping us to consider new ways of working, and building team confidence with practical skills and techniques that could be implemented and make a difference straight away. Audrey was without doubt one of the best trainers we have had and came across as professional, approachable, knowledgeable, and highly invested in us getting the most from the training. As a result of this training, further training projects have been developed with our European
sales teams with Audrey and would highly recommend her to other organisations.

Heather Hoines, National Sales Manager, Dechra Veterinary Products

Audrey is an inspirational trainer with enthusiasm, energy and passion that are infectious. I worked with her to motivate and reenergise a sales team’s lead generation activity and already just a couple of weeks after the end of the last group training session, the team have more than doubled the number of meetings booked.

Karen Shaw , Former Business Transformation & Commercial Strategy – Health IQ

As part of my team development recommendation, our business was looking for personalised Sales Training. Due to a longstanding business relationship with Outshine, it was recommended that I contact Audrey to discover what would be possible to support this training. Audrey and I met to look at how training could be tailored to meet our needs. Specifically, we were looking for bespoke professional sales techniques for upsell and Gapfill and to help individual team members engage with customers to draw back sales for the business. Audrey was outstanding and professional but also practical and realistic. Having delivered the training with both groups, the team all gave excellent feedback. They’d all been taught new techniques and found the interactive group exercises helped with the learning. The team are already using the new techniques learned and are excited at how it enables the successful closing of deals. Having worked in different organisations and attended various training courses, I can genuinely say that Audrey is different. She draws individuals in through personable interaction, getting them to want to learn more. I would recommend Audrey to anyone who is looking for any Sales training. You will find the experience equally as enjoyable as having the training delivered by Audrey.

Marilena Thompson , Head of Clients Services Sales – Tri-star Packaging & London Bio Packaging & WK Thomas

Audrey was recommended to me and lived up to everything I’d been told. Good course content, delivered in a very engaging and interactive way. The sales element of the session we had was very thought provoking. So much more than a telephone course! Will use Audrey again without hesitation.

Paul Bullivant , Commercial Director – Howarth Timber & Building Supplies

I have commissioned Audrey twice for cold calling training and the fact that I came back for seconds says it all! Audrey is hands down one of the best trainers I have ever worked with, and I can see tangible and immediate improvement after her training.

Chantel Willis, Former Vice President of Merchant Services – Skrill