The Call That Changes Everything

The Call That Changes EVERYTHING: Creating Opportunities Through Reverse Marketing By Phone

Every conversation creates an opportunity. Every opportunity starts with a call.

Across the employment and skills sector, professionals such as employment advisers, job coaches, key workers, and recruitment consultants are facing one of the toughest labour markets in years. Jobseekers need opportunities, yet employers are harder to reach — and even harder to convince.

The Call That Changes Everything: Creating Opportunities through Reverse Marketing by Phone gives you the confidence, words, and strategy to change that.

You’ll discover how to:

• Get through to the right people faster
• Engage employers with confidence and purpose
• Turn “no” into the start of a future conversation
• Create opportunities that didn’t exist before

Drawing on over 30 years of experience, Audrey Bodman shows how to turn phone calls into results and conversations into careers.

If your role involves helping people into work, this book will show you how to influence, connect, and create opportunities — one call at a time.

Your next opportunity could start with the next call you make.

Available in paperback.